Pacific Union in Northern California's most dynamic and innovative real estate firm. Operating in seven regions - San Francisco, Marin County, Sonoma County, Napa County, the East Bay, Contra Costa County, and Tahoe/Truckee - we set the standard for elite performance.
Pacific Union's leadership operates with en entrepreneurial mindset. Our firm's unwavering commitment to investing in the right people, processes, and tools is the key to building deep and long-standing relationships with our clients.
Pacific Union was founded 38 years ago by veteran Northern California real estate marketers and developers Peter Stocker, H. William Harlan and former Wells Fargo Mortgage Company's President and C.E.O. John Montgomery. Through their vision and superb salesmanship, they established an umbrella group of companies - each of which has a unique entrepreneurial spirit. Pacific Union Company is actively involved in communities across the Bay Area through real estate development, marketing, sales, leasing, construction, property management, and finance.
Some of Pacific Union Company holdings and projects include:
Opera Plaza, first mixed-use complex on Van Ness Corridor
Gift Center, 430,000 square-foot gift wholesaler mart
West Gate, 1,000,000 square-foot retail/industrial center
Hotel Griffon, a 62-room boutique inn, near Rincon Center
Meadowood, a 100-room resort hotel and private club
Napa Valley Gateway, a 386-acre mixed used development
Rancho San Carlos, 20,000-acre residential community in Carmel Valley
Watergate, a 1,250-unit condominium complex
Pacific Park Plaza, a 30-story, 583-unit condominium community
Peter Palmisano formed and directed Pacific Union Marketing Group ("PUMG"), in large part to sell the new and converted condominiums built by Pacific Union's development divisions. As PUMG succeeded in selling Pacific Union’s projects, they expanded by providing their services to other developers.
Peter started Pacific Union Residential Brokerage ("PURB") as a means to capture re-sales at the Opera Plaza development project. With this modest beginning, PURB went on to become one of the leading residential brokerages in San Francisco. The success of the brokerage then expanded through the Bay Area. Side by side, PUMG and PURB, dominated the condominium market, with PUMG selling the larger projects and PURB selling smaller projects as well as normal re-sales.
Over the course of twenty-five years PURB evolved into an extremely well-known, first rate real estate company and changed its name to Pacific Union Real Estate Group, Ltd. ("PUREG") to reflect its more comprehensive status as a full service real estate brokerage. PUREG also spun off from the original umbrella group and has evolved to become Pacific Union.